Criss Financial’s Mission, Vision and Values are a commitment to what we believe in and our practices are aligned to achieving them.

Mission

Deliver quality financial services for enhancing the income level of communities in Bharat.

Vision

  • To be the preferred choice for customers and employees in fulfilling their aspirations.
  • To positively impact the livelihoods of more than 2,50,000 households by 2028 with an AUM of ₹3,000 Crore.
  • To be the standard of excellence in the financial services industry delivering equitable value for all stakeholders.

Core Values & Guiding Principles driving our conduct & business practices

INTEGRITY: We believe in doing the right thing
COLLABORATION: We put collective success before individual achievement
AGILITY: We execute fast and effectively
RECEPTIVENESS: We believe in open and honest communication
EMPATHY: We respect and care for all our stakeholders